Once you’ve decided to sell your home or investment property, many questions and decisions arise which can often seem overwhelming.  Especially with every one leading such busy lives, it can often become difficult or seem almost impossible to find the time to research the real estate market, or to find a reputable agent, or to even decide on an asking price.  Due to this, often one of the most vital aspects when it comes time to sell may be overlooked; the marketing and presentation strategies for a successful sale!

Home Staging; also known as Property Styling, Presenting For Sale or Preparing for Sale is a proven marketing strategy used time and time again by reputable agents.  As the term ‘home staging’ or the idea of hiring rental furniture may be new to some home owners, we have put together a list of frequently asked questions and answers in order to help explain and understand the word of Home Staging!  Happy reading…

Does Home Staging work?

A Many people ask this question, and the answer is yes! Home Staging is a common practice among real estate agents and investors, as the strategies and aims implemented work time and time again. By de-cluttering, de-personalising, neutralising, taking care of repairs and styling where needed, homes sell for a higher selling price and in a shorter time frame. Home Staging ‘romances’ the buyer and allows them to connect with the home emotionally, as they imagine themselves living in the home and how their life would be to live in your home.

Home Staging is a small investment on your biggest asset, and most often results in a much higher profit upon selling your property. Why wouldn’t you want to show off your home’s best assets and unlock the hidden value in your home?

How much does it cost?

A Home sellers should not look at Home Staging as how much it will cost them, but rather, how much it could make them. There are numerous studies and statistics on Home Staging, and well-presented homes time and time again do sell more quickly and for higher prices; when compared to homes left as they are. Upstaged Home Staging are experts in the real estate market, and know what changes are necessary to give you the biggest return on your investment; without over-capitalising. Statistics show that staged homes generally sell for at least 6-10% higher than un-staged homes. However, the profit is generally a great deal higher than this. Clients also need to consider the time frame the home is on the market for, and that every week the property sits on the market there are costs of growing bills, rates, insurance and not to mention the stress and frustration that comes with the property not selling. Home Staging not only improves your chances of selling quickly, it also enables you to sell your home for what it is truly worth, and decreases the chance of buyers negotiating the price in their favour, or real estate agents reducing the asking price of your home. The price you are willing to invest in Home Staging is completely up to you. Pre-sale consults start from $300. If you sell your home for $300,000 this consult represents an investment of 0.1% of the selling price! A tiny investment, well worth the return, and time your property remains on the market!

Isn’t Home Staging only for high end properties?

A No matter what the selling price of your home, the principles and strategies of Home Staging are the same, and the transformations are just as amazing! Home Staging is an investment to any property, no matter what the price range. By presenting your home in its best possible light, you will greatly improve your chances of selling for or above your asking price, and a lot more quickly than the other houses on the market. You will also outshine other houses for sale in your area, and stand out from the competition.

Won’t putting furniture in to my investment property make it look smaller?

A By adding furniture and accessories to a vacant property, it not only defines the different areas and gives the rooms a purpose, it also makes the space feel larger. Our stylists have strategic alliances with furniture rental companies, and can arrange furniture and accessories to be hired to you for the duration of your home being on the market. By adding modern and fresh furniture and accessories, it also gives the property life and personality, and allows the buyer to connect emotionally with the property. An empty home appears lifeless and quite cold, and potential buyers cannot visualise where furniture would be placed, or how their furniture would fit in to the rooms. Upstaged Home Staging can assist you in styling your home top to bottom, and create that desired ‘display home’ feel that potential buyers expect in today’s market.

Can’t I just stage my home myself and save my money?

A You definitely can. However, a professional stylists that can view your property objectively through ‘buyer’s eyes’. Home owners who have lived in the home for many years have an emotional connection to the house, and cannot see past the things that can distract potential buyers from appreciating the property. The treasured family photos, the souvenirs collected from the last holiday, and the kids paintings on the fridge are all precious to you, and are treasured memories that you and your family have created over the years. However, these items along with so many other items around the home can distract buyers, and prevent them from imagining themselves living in your home.

Why should I use CJ Interiors & Styling?

A We are a highly regarded property styling company, and we pride ourselves on working on all different types of projects, and addressing the unique circumstances that come with each home we stage. Every home is different, and every home requires individual attention in order to highlight its positive features and minimize any flaws it may have. Home Staging is highly regarded by real estate agents, and property developers, as it has proved time and time again that houses that have been staged sell for a much higher selling price and spend considerably less time on the market. We can work with you and your budget, and transform your property in to a stunning ‘display home’ that potential buyers so highly desire. By investing such a small amount on your biggest asset, our expert stylists will reveal the true potential in your home, and unlock the hidden value within.

If you would like to schedule a consultation or request a free information pack, contact us today!